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Current DateTime: 11:55:40 24 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/24/2009 11:57:04 PM
    • A Facebook Christmas  24 Nov 2009

        Sheryl Sandberg, who oversees all of Facebook's business development and sales, tells CNBC's Julia Boorstin what the company has planned this Christmas.

    • Looking Left  23 Nov 2009

        CNBC's Julia Boorstin looks at the weekend's box office and Twilight's gigantic "New Moon" opening. She also discusses California's looming unemployment insurance crisis and a waiting list for pro football in Los Angeles.

    • Microsoft-Murdoch Scheme  23 Nov 2009

        Microsoft is reportedly talking to News Corp about teaming up on a search plan that would withhold content, including the Wall Street Journal, from Google, with Matthew Garrahan, Financial Times correspondent, and CNBC's Julia Boorstin & Bill Griffeth.

    • Inside Paramount Pictures  20 Nov 2009

        Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.

    • Oprah Show to End in 2011  19 Nov 2009

        CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.

    • Kids and Finances  13 Nov 2009

        A look at some of the stories of several inner city teens trying to become the business leaders of tomorrow, with CNBC's Julia Boorstin.

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Current DateTime: 11:55:41 24 Nov 2009
LinksList Documentid: 31625651

Media Money

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Dec.03
12:19 PM ET
Monday, 3 Dec 2007
Imus Is Back: Contrite, But Not Mincing Words

Don Imus
AP
Don Imus

Don Imus came back on air this morning--the big news is that he was repeatedly apologetic for his inappropriate remark about the Rutgers women's basketball team. And his being contrite means advertisers will be a lot more comfortable supporting his show. Another sign that Imus doesn't want to look racist, his new cast includes two black comedians.

But Imus still hasn't forgotten his friends. Sidekick and news reader Charles McCord is back with him. And interestingly enough, so is Bernard McGuirk, who if you remember, made the first negative reference to the Rutgers' team that led to Imus getting fired.

I think the indication of Imus' future audience is all in his guests. His first show this morning included two presidential candidates, Republican John McCain and Democrat Chris Dodd. He also had James Carville and Mary Matalin, the political analyst duo.

Not a bad lineup. And what about concerns that Imus will be so cautious about being politically correct that he won't have that edge that gained him oh-so-many viewers? He said he would use his new show to talk about race relations, saying, "Other than that, not much has changed. Dick Cheney is still a war criminal, Hillary Clinton is still Satan and I'm back on the radio." Satan? Well, he certainly isn't mincing words.

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