Skip navigation
Watchlist Sponsored By :

Current DateTime: 07:11:05 12 Nov 2009
LinksList Documentid: 24355697

FEATURED QUIZZES


Current DateTime: 07:11:05 12 Nov 2009
LinksList Documentid: 33793611
  • The Billionaire BFF's

      Philanthropists. Bridge partners. Hockey players. Which responses are based on facts from Buffett's and Gates' real lives?

  • The Many Myths of Coca-Cola

      Can you tell which statements are true, and which ones are just rumors?

  • Think You Understand Markets?

      We've selected some questions from the Financial Industry Regulatory Authority's test of investor knowledge. See how you do ...


Current DateTime: 07:11:05 12 Nov 2009
LinksList Documentid: 24890560
  • Winterizing Your Portfolio

      If 2009 was the winter of our discontent, will 2010 be a winter wonderland for investors? A lot depends on the recovery—or lack thereof.

  • Investor's Guide to Real Estate

      Some even say the long-awaited recovery is here. Regardless, buyers and sellers alike can profit from our guide.

  • Alternative Investing

      Stocks and bonds? Sure. But it's a big world out there for investors.

powered by digg
Olympics Will Be Digital Games, WPP CEO
Companies:WPP Group plc
By: CNBC.com | 04 Aug 2008 | 12:16 PM ET
Text Size

Close to two-thirds of viewers of the Olympics will be getting their information on-line, continuing the shift from traditional to new media, according to recent research continued by WPP [WPPGY  Loading...      ()   ] CEO Sir Martin Sorrell.

“This will be a digital Games,” Sorrell, told CNBC’s Squawk Box. “The Olympics is very interesting example of the clash of the old and the new world, and the traditional  and the new media.”

Post-games success though will be determined by how companies “continue to market to younger people and one of the areas that they are going to be pushing very, very heavily is digital.”

Worldwide the industry is benefiting from a quadrennial boost of roughly $3 billion in extra Olympics-rated spending on advertising. (See accompanying video for more information...)

Beijing Olympics

That’s roughly the same amount the industry benefits from a US presidential election.

Sorrell said advertising during the Games is critical for any “self-respecting company,” both for multinationals trying to build China market share and for local brands consolidating their base in the the huge market.

Sorrell says the “real winner from the Olympics advertising” is CCTV, the state-run media company, which he said paid “quite a small amount” for the TV rights in China, where sponsorship was robust.

This compared with the official US broadcaster of the Games, of which he said, “I think frankly NBC will be challenged.”

London, the host of the next summer Olympics, has already signed on its seventh top-tier sponsor, which puts it ahead of normal advertising schedule, he added.

© 2009 CNBC.com
Tools:
Print EmailAdd This share icon
  • digg share

CNBC HIGHLIGHTS

  • Billboard allows music lovers to watch concerts for free online, with five different camera angles.
  • US real estate prices have fallen dramatically, but some places are still doing well. See the best-performing zip codes this year.
  • An Italian cashmere maker aims to make profits while creating ideal conditions for his workers.
  • Just in time for the holidays, the Triumph company of Japan offers the latest innovation in women’s undergarments.
  • Vote and suggest your own, and remember--there's a fine line between a hero and a zero.
  • Health Care
  • The NYT explains what the Senate needs to do to improve cost and quality in U.S. health care.
ADD COMMENTS
Remaining characters


Current DateTime: 06:21:11 12 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:02:03 12 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:03:48 12 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:07:48 12 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters