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Aug.13
2:19 PM ET
Wednesday, 13 Aug 2008
Beer Maker Anheuser-Busch Would Market Michael Phelps?
Posted By:Darren Rovell
Topics:Endorsements | Marketing | Advertising | Sports
Sectors:Food and Beverage
Companies:Anheuser Busch Companies Inc
 |
CNBC.com |
] vice president of sports marketing. I asked Ponturo if he would ever consider using Phelps in advertising for his beer brands and this is what he had to say.
"Obviously, we would look at the total picture--the total character," Ponturo said. "His determination, inspiration, what he's doing, you know you would put all the into that decision making."
When I pressed him again if he'd seriously consider Phelps he said, "You have to consider it. He's a tremendous tremendous talent and one little incident should not overshadow what he is an individual."
There's your answer, folks. If a beer brand would use Phelps, you have to think that pretty much any brand would.
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