- Schmidt on Social Media, Ads and Hulu
- Sun Valley on Social Media
- Eric Schmidt + Larry Page on Revolutionizing Computing
- WPP's Sir Martin Sorrell on the Ad Recession
- Twitter in the Sun Valley Spotlight
- Sun Valley Dealmaking Confab Kicks Off
- Making Money on Michael Jackson's Memorial
- Court Ruling Could Mean Trouble for TiVo
- Another Music Lawsuit, but with an Unexpected Target
- Will Newspaper Readers Pay For Digital Content?
More Videos
- Schmidt on Social Media, Ads and Hulu
- Sun Valley on Social Media
- Eric Schmidt + Larry Page on Revolutionizing Computing
- WPP's Sir Martin Sorrell on the Ad Recession
- Twitter in the Sun Valley Spotlight
- Sun Valley Dealmaking Confab Kicks Off
- Making Money on Michael Jackson's Memorial
- Court Ruling Could Mean Trouble for TiVo
- Another Music Lawsuit, but with an Unexpected Target
- Will Newspaper Readers Pay For Digital Content?
|
CNBC'S MOST SHARED
- Preparing for Retirement
- Warren Buffett Tells CNBC Consumer Sales Remain "Very, Very Soft"
- WPP's Sir Martin Sorrell on the Ad Recession
- Warren Buffett's Complete Sun Valley CNBC Interview - Transcript and Video
- Software Giants Rush to Cash In on Carbon Counting
- Investing in Tech Now
- The View From Newark
- Oil Price Dragging Market Lower
- Maria's Market Message
- China Demands Currency Reform, France Backs Debate
- One-on-One With UFC's Dana White
- Improving Morale Vital to Success and Survival
- Global Stimulus: Boosting Water Stocks
- Warren Buffett's Top Three Investment Rules for the Average American
- Schork Oil Outlook: It’s Now or Never for the Bulls
- Social Networking's 'Naked' Truth
- Farrell: Let's Enjoy the Numbers for a Moment
- Call Of Shame - Vote Now
- Schmidt on Social Media, Ads and Hulu
- GM CEO Vows Leaner and Better Company To Emerge
- Social Networking's 'Naked' Truth
- Farrell: Let's Enjoy the Numbers for a Moment
- JPMorgan Asks Treasury to Auction Warrants
- Geithner Seeks Clampdown on Derivatives Dealers
- A Muscle Car to the Rescue for General Motors
- UBS Can't Comply with US Request: Internal Memo
- Recession Special: Steak for $5!
- Ameriprise Paying $17.3 Million to Settle SEC Case
RSS FEED
Text Size 
 |
CNBC.com Yahoo partners with Google |
What if Federal Regulators are busy with other business? No matter.
Schmidt declared this week that it won't delay the launch of its advertising partnership with Yahoo, planned on October 11, even if regulators need more time to figure out if the deal is anti-competitive.
The concern: the two companies control a combined 80 percent of the fast-growing US market for Internet search ads. Microsoft[MSFT
Loading...
()
] (which knows a lot about anti-trust suits), a major advertising organization, and an association representing newspapers worldwide among others, have complained that this partnership will give Google too much pricing power.
The Department of Justice is examining this partnership, hiring a high powered litigator to consult. And the pressure is on-- especially on Yahoo--for this deal to work. This partnership was a pawn in Yahoo's rejection of Microsoft's takeover bid.
If the D.O.J. doesn't end up having a problem with the deal, Google [GOOG
Loading...
()
]and Yahoo[YHOO
Loading...
()
] get to start their mutually beneficial revenue stream early. But things could get messy if they do have a problem.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes