Skip navigation

Sports Biz


Current DateTime: 04:51:48 11 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/11/2012 4:54:30 AM

SPORTS BIZ SLIDESHOWS

» More

Current DateTime: 04:51:48 11 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Iverson Wasn't A Popular "Answer"

Published: Thursday, 19 Nov 2009 | 2:06 PM ET
Text Size
By: Darren Rovell
CNBC Sports Business Reporter

Allen Iverson, the man nicknamed "The Answer," has always had one of the league’s most popular jerseys, but a late signing and a smaller market might have saved retailers and jersey maker Adidas from having to deal with a huge jersey glut.

Iverson's Grizzlies Jersey
Source: fansedge.com
Iverson's Grizzlies Jersey

Iverson signed with the Memphis Grizzlies about 50 days before the NBA season, but the team mutually agreed to terminate his one-year contract on Monday after the guard played just three games.

An executive with a major national retailer told CNBC.com that the chain didn’t have enough new Iverson inventory for it to be a worry.

Iverson’s Grizzlies jersey was not in the top 15 selling jerseys on NBA.com or at the NBA Store in Manhattan. That’s a departure from his previous position on the list. Since 2003, Iverson’s jersey -- with the 76ers or the Nuggets -- had never ended the season lower than the sixth most popular.

The Memphis Commercial Appeal reported that the Grizzlies official store only had 90 remaining Iverson jerseys, the price of which was slashed by 50 percent following his exit from the team. The team’s only issue, according to the paper, is that it was expecting a shipment of 3,000 Iverson jerseys for a giveaway for an upcoming game.

I guess that brings new life to the word “giveaway.”

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 09:37:11 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:42 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:14 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:31 10 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters