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New Company Hopes To Help Athletes Stay Faithful

Wednesday, 23 Dec 2009 | 12:50 PM ET

The Tiger Woods saga has been very good and potentially profitable to some media companies, but there’s a new company that stands to benefit that you haven’t yet heard about.

It’s called Off The Market and it’s the brainchild of some of the love partners of NFL players. The idea? To help strengthen the relationships between pro athletes and their significant others.

“We want to help athletes sustain a positive and sexy relationship with their mates,” said Tia Robbins, wife of New York Giants defensive tackle Fred Robbins. Robbins will be hosting Off the Market’s first event this Monday in New York City, along with Jerika Johnstone, wife of former NFL player Lance Johnstone and Jasmine Silva, girlfriend of St. Louis Rams safety James Butler.

The party is an exclusive, invite-only event that caters to the high-end athlete clientele the company seeks to draw in. The party is free-of-charge, but the company will make money by signing sponsors that will have access to the power players at the parties and through the Web site’s e-commerce page.

Gift bags to Monday’s event, for example, will have a product from Tenga, which makes adult toys for men.

“It’s a perfect partnership,” Robbins said. “Our men can use this product on the road and that will help them stay straight at home.”

Other sponsors of Monday’s event include Judith Ripka jewelry, Vita Coco drink, the W Hotel in Hoboken, Modern Luxury Ventures (concierge company) and Coastal Advisors, an insurance company that writes policies for athletes.

Robbins says she hopes to spice up the sponsorship deals.

"We'd like to offer a private lesson for strip pole dancing one day or even offer to have a strip pole built in a home,” Robbins said.

While the idea for the company was thought of before Tiger Woods made headlines, Robbins thinks that what happened could be a wake up call for athletes and their wives.

“My husband told me that since he had that ring on his finger, women have been flocking to him more,” Robbins said. “We have to be open with each other and we think we can help with these unique relationships.”

Questions? Comments? SportsBiz@cnbc.com

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