Gatorade Drops Tiger Woods
CNBC Sports Business Reporter
Tiger Woods has lost his third endorsement deal.
The embattled golfer was dropped by Gatorade , CNBC confirmed on Friday.
"I can confirm that we no longer see a role for Tiger in our marketing efforts and have ended our relationship," Gatorade spokesperson Jennifer Schmit told CNBC.
"However, our partnership with the Tiger Woods Foundation will continue. We wish Tiger all the best."
Woods' agent Mark Steinberg did not respond for comment.
Late last year, just days before Woods got into an accident that triggered the fallout, Gatorade said it would be discontinuing its Gatorade Tiger drink, but the company still issued statements of support for Woods and continued to confirm that its contract with Woods was intact. But on Friday, Gatorade's logo was no longer present under Tiger's sponsors on the golfer's Web site.
Gatorade's deal with Tiger was structured unlike any in the brand's history, as Woods got paid a licensing fee on sales of his drink.
The other two companies that have dropped Woods are AT&T and Accenture. Woods still has deals with Nike , EA Sports , Gilletteand Tag Heuer.
- For Sponsors, Tiger's Open Timetable Most Troubling
- Tiger Woods Will Return to Golf, but Not Sure When
Questions? Comments? SportsBiz@cnbc.com
