CNBC Signs Deal with Beijing Tourism Group - Adding CNBC to 22 new hotels and over 11,000 rooms in China
Singapore, 24 January 2011 – CNBC, First in Business Worldwide, signs a three-year deal with the Beijing Tourism Group (BTG) – a first between a foreign business news channel and a state-owned hotel chain in China. The deal, which began on January 1, 2011, adds CNBC to 22 new four and five star hotels in China including Beijing, Guangzhou, Xi’an, Sanya and Zhengzhou.
"CNBC is committed to providing our viewers with fast, accurate, actionable and unbiased business and financial news wherever possible,” said Satpal Brainch, President and Managing Director, CNBC in Asia Pacific. “We’re pleased to have signed the first regional chain deal with Beijing Tourism Group bringing CNBC’s essential and real-time content to more business travelers in China."
Beijing Tourism Group is one of China’s largest tourism groups with tourism as its core business covering restaurants, hotels, transport services, travel agencies, shopping and scenic spot operations.
"BTG is delighted with our strategic cooperation with CNBC. We believe the addition of CNBC's high quality programming will only enhance the best of BTG’s unique hospitality and tourism offerings to our customers. Our group aims to provide Chinese Hospitality of International Service Standard to customers. In addition, we also wish to introduce the rich Chinese culture to them," said Mr. Liu Yi, President of Beijing Tourism Group.
CNBC is already distributed in China with international four and five star hotels. This new deal broadens the networks reach to local brand hotels and other cities in China.
About CNBC in Asia Pacific
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 380 million households worldwide. In Asia Pacific, CNBC is distributed to over 70 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network and a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV’s Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.
For more information, please visit us at http://asia.cnbc.com
Beijing Tourism Group (BTG), one of China’s largest tourism groups, is a modern enterprise with tourism as its core business covering restaurants, hotels, transport services, travel agencies, shopping and scenic spots operation. Its total asset exceeded 30 billion RMB. By the end of 2010, there have been 70 hotels operating under the brand name of “BTG Jianguo”, 818 hotels operating under the brand of “Home Inn”, 24 hotels operating under the brand of “Shindom Inn”, 80 restaurants under the brand of “Quan Ju De” (including Feng Ze Yuan, Fang Shan, and Sichuan Restaurant), and 150 restaurants operating under the brand of “Dong Lai Shun”. The inventory of cars in the brand of “Shouqi” has reached more than 10,000 with constant greater market concentration; brands such as “New Yansha”, “China Comfort Travel”, “Quan Ju De”, “Shouqi”, “Dong Lai Shun”, “Beijing Capital Tourism”, “Home Inn”, “BTG Jianguo”, “BTG Travel” and “Antique City” have been steadily promoted; International high-end hotel management brands, including “Aman Junkies”, “Banyan Tree”, “Kempinski”, “Sheraton”, “Novotel”, “Nikko”, etc., have been put into operation successively. The listed companies of BTG include Beijing Tourism Capital CO., LTD, listed in Shanghai Stock Exchange in 2000; Home Inn listed in NASDAQ in 2006; and Quanjude Capital CO., LTD, listed in Shenzhen Stock Exchange in 2007.
For more information, please visit us at http://www.btg.com.cn