London, 3 February 2011 - CNBC, the leading business and financial news channel, has unveiled PwC as the sponsor of its televised debate ‘The Future of Employment: The West Isn’t Working.’ Filmed at the World Economic Forum Annual Meeting, the half-hour programme will be broadcast in EMEA at 22.00 on Friday, 4th February. PwC branded billboards will air around the programme.
The commercial agreement marks the latest initiative between CNBC and PwC. The company ran an integrated on-air campaign in the lead-up to, during and after the annual meeting on CNBC, which included vignettes featuring Dennis Nally, Chairman of PricewaterhouseCoopers International and highlights from the CNBC debate. Digital support also ran globally across CNBC.com.
In addition to PwC, CNBC signed multiple commercial agreements around its coverage from the World Economic Forum Annual Meeting, with global brands Bank of America Merrill Lynch, Manpower and Aviva.
Bank of America Merrill Lynch renewed a multi-platform solus campaign which airs in Asia and EMEA. Bank of America Merill Lynch sponsors ‘Behind The Scenes At Davos’ vignettes featuring CNBC anchor Maria Bartiromo, giving viewers an insider’s look of what goes on at the Annual Meeting. Bank of America Merrill Lynch branded ad units also ran on the ‘Behind the Scenes’ pages and across CNBC.com. Vignettes featuring Bank of America Merrill Lynch executives discussing highlights from the bank’s The Year Ahead Report also aired throughout the campaign.
Manpower collaborated with CNBC to produce a panel discussion on-the-ground at Davos. Hosted by Manpower, the event entitled ‘Entering the Human Age,’ looked at the role of human potential as the agent of economic growth. CNBC managed all aspects of the event which featured high-level panellists including Kris Gopalakrishnan, CEO & Managing Director, Infosys; Jim Quigley, Global CEO, Deloitte; Jeffrey Joerres, Chairman & CEO, Manpower Inc.; Sharan Burrows, General Secretary of the International Confederation of Trade Unions and Dan Brutto, President of UPS International. CNBC will produce and aired branded vignettes from the event in the US, EMEA and Asia.
Aviva ran a spot campaign in EMEA throughout CNBC’s business day coverage during Davos and was the exclusive sponsor of CNBC Davos Pulse app. The free app, for iPhone, iPad and iPod touch, offered a comprehensive listing of third-party events taking place around the Annual Meeting, including breakfast briefings, presentations and receptions, and where applicable, enables the user to directly request more information or to attend an event.
Paul Maraviglia, Vice President Sales, EMEA at CNBC said “The number of innovative commercial deals that we’ve done with global brands reflects our knowledge and ability to develop bespoke on-the-ground events, sponsorship opportunities and digital platforms, each aligning with our in-depth coverage of the World Economic Forum Annual Meeting.”
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