This Sunday's Super Bowl could draw the highest ratings of any game, and it could also break records as the biggest advertising event ever.
Fox should bring in more than $200 million in ad revenue for ads during the game —the network charged between $2,8 million and $3 million per thirty second spot.
That's not all — Fox should generate another $100 million plus from pre-and post-game ads, which cost between $100,000 and $2 million, depending on when they run. Plus viewers could see more promos than ever — the number of ads and ad minutes have been on the rise. Last year a record 104 ads took up nearly 48 minutes of air time.
Anheuser-Busch is once again one of the game's biggest spenders — it's been the leading advertiser over the past decade. This year it's bought up about three and a half minutes of ads for its various brands. Expect some Clydesdales.
PepsiCo is another top advertiser, purchasing seven thirty second spots. Several are for Doritos, for which it's running a major online competition to vote for the best ad, called "Crash the Super Bowl." PepsiCo is also bringing back ads for its namesake soda after a hiatus last year.
One big change this year — Automakers are the top advertising category, thanks to General Motors, which is returning after a two year break. GM is investing big in a slew of Transformers-themed ads for Chevrolet. BMW is returning to the game after a decade-long break. Hyundai, Kia, Audi, even Mercedes are ponying up for spots — pretty much every major auto brand except Ford.
Movie trailers are the other leading ad category, unveiling big trailers for long-anticipated summer franchise films. Paramount has the biggest presence — it's promoting five films. But you'll also see previews of upcoming Disney and Universal films.
Groupon is entering the game for the first time ever — just a few weeks ago it snagged a last minute spot. Ad time always opens up in the 11th hour — just this week Pizza Hut sold back an ad during the game, opting instead for a spot right before the game starts, when people are most likely to order pizza.
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