CNBC launches new Asia Pacific edition of CNBC.com
Singapore, April 18, 2011 – CNBC, First in Business Worldwide, today launched the new Asia Pacific edition of CNBC.com, the world’s most comprehensive and authoritative digital destination for global business news and expert analysis. Starting today, CNBC users can make the Asia Pacific edition their preferred news and information destination within CNBC.com.
"The new Asia Pacific edition enables CNBC to better serve its audience by delivering the most comprehensive and compelling online experience to our users wherever they may be" said John Casey, Vice President of International News and Programming, CNBC. "Users of CNBC.com in Asia Pacific will now have more access to the locally relevant content and analysis they need to know, while still keeping them abreast of the stories that are impacting the world globally."
Features of the new Asia Pacific edition of CNBC.com include:
Breaking news and real-time information.More Asia Pacific content including features, market analysis and investor insights from global and local experts.News and analysis from regional content partners including Caixin Media from China and Moneycontrol.com from India. *Key benchmark stock indices from Asia Pacific in a more accessible format. Individual stock prices and CNBC charting from various exchanges. CNBC Anchor and Reporter blogs. Guest blogs from CNBC contributors: Daryl Guppy (Chart Analysis) and Shaun Rein (China).
"CNBC is known for its multi-platform approach to delivering the highest quality content," said Satpal Brainch, President and Managing Director, CNBC in Asia Pacific. "The new Asia Pacific edition strengthens CNBC’s presence and brand in the region and reinforces our continued commitment to delivering the most relevant content to our global audience."
This announcement comes on the heels of a record setting month for CNBC.com. In March, the site had its best month ever in both unique visitors and page views. According to the latest data from comScore Media Metrix, the site was visited by 7.8 million unique users last month, an 83 percent increase compared to the same time period last year, and recorded 381 million page views, a 64 percent increase year-over-year.
*Caixin Media is a Beijing-based media group dedicated to providing high-quality and authoritative financial and business news and information on various multimedia platforms. Moneycontrol.com, a part of the Network 18 group in India, which also runs the top business news channel in India, CNBC TV18. The site is the #1 financial portal in India and includes contributions from some of India’s top investors and analysts.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 380 million households worldwide. In Asia Pacific, CNBC is distributed to over 70 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides 8 and a half hours of live Asia-produced programming every weekday complemented by coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), SBS-CNBC (South Korea), Nikkei-CNBC (Japan) and CNBC Pakistan, are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network and a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV’s Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.