Pharrell Williams is one of the most powerful forces in music — a Grammy winning musician, who's produced and scored dozens of hits from pop to rap.
He even wrote the "Lovin' It" jingle for McDonalds that's inescapable if you turn on the TV.
He also has a slew of lifestyle clothing brands and has designed limited edition jewelry, furniture and glassware for Louis Vuitton. Now this Renaissance man is trying to create an MTV for a new era — what it calls the "Verge Generation." That's 18-34-year-olds who are multi-cultural and tech savvy.