London, 7 July 2011: CNBC, the leading pan-EMEA business and financial TV channel, has seen its viewership increase across all key measures – daily, weekly and monthly viewing – according to Synovate’s full year EMS results for 2010, released today.
CNBC VIEWERSHIP (EMS 2011)
Daily: 539,000 (up 16.4%)Weekly: 3.1 million (up 7.8%)Monthly: 6.8 million (up 1.1%)
Mick Buckley, President and CEO, EMEA at CNBC said, “While the majority of other pan-European news and business TV channels have seen viewership decline, ours is growing.
“This growth reflects our investment in the brand and our focus on creating essential daily programming that engages our influential and affluent audience.”
#1 ON-AIR AND ONLINE
When looking at the combined on-air and online weekly reach, CNBC now reaches 3.9 million people – more than any other business and financial news provider.
Buckley added, “We’ve increased our lead as the number one destination for business and financial news and having recently launched the European edition of CNBC.com, I’m confident that this growth will continue.”
CNBC recently launched its new studios in London, allowing it to enhance its programme presentation and deliver more compelling content to its viewers. Alongside this, the network has invested in expanding its distribution across the region.
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