London, 21 March 2012 – CNBC, the leading business and financial news network, today launches a new pan-European advertising campaign to strengthen awareness of the network and its flagship morning programme Squawk Box.
The campaign follows the introduction of a renewed line-up of presenters on Squawk Box with the arrival of anchor Karen Tso from CNBC in Asia. Tso joined the on-air team working alongside Geoff Cutmore and Steve Sedgwick in January.
The print and on-line campaign will run pan-regionally in media including the Financial Times, FT.com, FT Weekend Magazine, Shares magazine and also specialist finance and luxury titles including The Banker, FDI Intelligence, Elevator, Spear’s and Lusso. The campaign starts this week and will run throughout 2012.
The creative, developed and booked in house, builds on the channel’s previous brand campaign, but for the first time focuses on CNBC’s most influential and watched programme Squawk Box and the show’s EMEA presenters, who feature prominently in the creative.
The creative uses the headline ‘Squawk Box. Where Business Turns First’ to reflect the programme’s position as the leading ‘pre-market’ news and talk show across the global CNBC network. Each week day, the programme attracts the biggest names in business who bring their most important stories first to CNBC.
Charlotte Westgate, Vice President Marketing and Communications, EMEA at CNBC commented, “CNBC’s brand is well established in the business and financial marketplace, so our advertising has evolved to promote our most popular programme. CNBC attracts more daily, weekly and monthly viewers than its rivals and this campaign is designed to re-enforce our leading position by promoting the programme to new and existing viewers.”
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