CNBC's Kayla Tausche reports the latest details of Apple's iPhone 7, including its new colors and home button design.
Apple's Phil Schiller introduces the dual camera capabilities of the iPhone 7+.
Apple CEO Tim Cook introduces the iPhone 7.
Apple's Jeff Williams outlines the pricing for Apple Watch Series 2 and Series 1.
CNBC's Kayla Tausche reports on the announcement of Apple's new partnership with Nike for a special edition Apple Watch.
CNBC's Kayla Tausche reports on the announcement of new Apple Watch features including a brighter display, built-in GPS unit, water resistance and more.
Apple's Jeff Williams outlines the new styles available from the Apple Watch Series 2 as well as their partnership with Nike.
Discussing their Apple expectations for today's big product event with Jason Ware, Albion Financial CIO; Ian Winer, Wedbush; Nancy Tengler, Heartland Financial; and CNBC's Jon Fortt.
Apple's Jeff Williams announces the next generation of the Apple Watch which is now more suited for swimming.
CNBC's Julia Boorstin reports on Apple's latest software updates, including a redesign of Apple Music's interface.
CNBC's Kayla Tausche reports on the beginning of Apple's event, with COO Jeff Williams discussing product advancements for Apple Watch including Pokémon GO.
Apple's Jeff Williams announces the updates to the Apple Watch operating system: watchOS3.
At its annual product launch in San Francisco on Wednesday, the world's most valuable publicly traded company is expected by blogs and analysts to reveal an iPhone without a headphone jack, paving the way for wireless headphones, a touch-sensitive home button that vibrates, double-lens cameras for the larger' Plus' edition and other incremental improvements.
Dean Crutchfield, The Dean Crutchfield Company Founder, discusses Apple's branding strategy and how today's announcements may sway consumer sentiment around the tech giant.
CNBC's Kayla Tausche reports the latest on Apple's product event including a promoted tweet showing off details of the new iPhone 7.
Ian Winer, Wedbush Securities, and Nancy Tengler, Heartland Financial, discuss the likelihood that today's iPhone 7 announcemnt will be enough to get people to upgrade or even switch from Android.
CNBC's Kayla Tausche reports the latest on Apple's product event including Amazon releasing a landing page for iPhone 7 accessories about an hour early.
Ireland cannot become the "collector general for the world," Irish Prime Minister Enda Kenny tells CNBC.
It's not just Apple. More than 300 of the Fortune 500 keep $2.4 trillion in profits overseas. Many stocks are vulnerable to a tax attack.
Apple's stock is likely to end the day down following the expected unveiling of the new iPhone, if history is anything to go by.