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How Toyota took on America's trucks

5 Hours Ago

The pickup truck segment is perhaps Detroit's last stronghold in the U.S. auto market, with the Ford, Chevrolet, GMC and RAM brands leading or outright dominating three out of four pickup segments. But the midsize Toyota Tacoma has had the longest-running tenure in that segment where it outsells all rivals by a large margin. But Tacoma is facing fresh challenges in the next few years, from foreign names such as Hyundai and Volkswagen to legacy U.S. automakers to EV makers like Rivian and Tesla.

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How Toyota took on America's trucks

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