It's a question many entrepreneurs face: How do you talk about your big idea without being that person whose self-promotion irritates everyone?
By striking the right balance of pitching succinctly and reading the room, entrepreneurs can plug a business without driving off friends and family, experts said.
"It is a tightrope walk. Nobody wants to have a friend who's constantly talking about their business, who's trying to sell you and push you on something. You'll end up losing friends that way. But you also want to get feedback and talk about your idea," said Jill Jacinto, millennial expert at Works, a career and branding consultancy.