Billionaire John Paul DeJoria believes it is his duty to give back — big time.
As a member of "The Giving Pledge," a charitable campaign led by Warren Buffett and Bill and Melinda Gates, he plans to offer more than half of his wealth to philanthropy during his lifetime or later.
"The more I make, the more I get to give back," he tells me in his corner office in Los Angeles. "Success unshared is failure."
I recently had the unique opportunity to spend several days with the co-founder of Paul Mitchell Systems and Patron Tequila to understand the secrets to his success and how he's managed to build not one, but two billion-dollar businesses. DeJoria allowed me to shadow him, as the first of many entrepreneurs in my new CNBC show, "Follow the Leader."