Netflix co-founder and Silicon Valley entrepreneur Marc Randolph told CNBC on Monday he's not bothered by the fierce competition in online streaming video.
"As each of these services begins creating their own content, it purely creates an explosion of choice. And I think that's a wonderful thing," Randolph said in a "Squawk Box" interview from the eMerge Americas technology conference in Miami.
His comments come in the wake of Amazon saying Sunday it's offering its video-streaming service as a stand-alone option for $8.99 per month, a dollar cheaper than Netflix's standard plan and a dollar more than Hulu.
Previously, the only way to get Prime Video in the U.S. was to buy an Amazon Prime membership for an annual cost of $99. Prime has lots of other perks, including free shipping on many items purchased on Amazon.
"As a personal subscriber, I see no problem subscribing to multiple services. I just don't only watch Netflix. I do watch HBO. I do watch movies from Apple; just the same way I eat at different restaurants all the time," said Randolph, who started Netflix in 1997 with current chairman and CEO Reed Hastings. Competition validates the mission of Netflix to make it easy to watch content, Randolph told CNBC.