For nearly six years, entrepreneurs Daniel Price and Jonny Sitton have been building a business in the United Kingdom that they hoped would garner enough attention to expand to the United States.
Over the weekend, they got a royal break.
Just before President and Mrs. Obama joined Prince William, Princess Kate and Prince Harry for a private dinner at Kensington Palace, nearly 3-year-old Prince George stayed up past his bedtime to say hello.
Lucky for the co-founders of My 1st Years, a personalized baby clothing and accessories brand, Prince George was wearing the $39 robe the pair sent the royals as an older brother gift when his baby sister Charlotte was born.
"I was at dinner and saw 165 messages come through nearly at once, and our team just couldn't believe it," Price told CNBC. "It was one of those moments, where you just couldn't write a better script."