For Berkshire-owned businesses, the event's exhibit hall turns into a mini-mall where shareholders can snap up souvenirs. Many area businesses will also hold special events and extend hours to keep up with surging demand.
At Berkshire-owned Nebraska Furniture Mart, the week of the meeting has sparked as much as $44 million in sales as locals and out-of-towners use the shareholder discount to get good deals.
At the company's Omaha location, "it's one of our biggest weeks beside Black Friday," said Rebecca Ritterbush, its marketing manager.
"It's an all hands-on-deck approach," she added.
Meanwhile, at Berkshire-owned jeweler Borsheims, employees process a credit-card transaction every 11 seconds as stockholders splurge. Last year, more than 27,000 people visited the company, which served shoppers 25,000 meatballs and 9,000 squares of quiche during events.