Fashion eyewear business Warby Parker seeks to nearly double its retail presence across the country in 2016.
Co-CEOs Neil Blumenthal and Dave Gilboa recently walked through their aggressive expansion plans on CNBC's "Follow the Leader."
Their next destination is Brooklyn, New York, which is expected to be Warby Parker's 34th store when it opens. The company hopes its presence in the borough will help reduce congestion at its two downtown Manhattan locations.
It's a move that suggests that even when a business begins as a digital brand as Warby Parker did in 2010, in order to stay competitive, it pays to get physical.