Constantin Bisanz has a simple mission: be happy and healthy for a long time. It's an imperative he also wants to share with others.
The Austrian entrepreneur with a knack for kite-surfing and Eastern philosophy, has so far succeeded. Since selling his first company at age 14, Bisanz has found recurrent and lasting success. His first company, Brands4Friends, was a German e-commerce alternative to Europe's Gilt Group that fetched $220 million when he sold it to eBay in 2011. Flush from that payday, Bisanz used it to start a new brand that makes a difference by enriching the lives via your daily diet.
In 2014 Bisanz's new opportunity presented itself in the form of Aloha, an all-natural food company based in New York City that sells a range of healthy snacks and wellness products, and promotes healthy living on all fronts. In addition to the shopping section of the site, Aloha offers tips for eating and living well—and dispenses wisdom from noteworthy boldface names such as Huffington Post founder Arianna Huffington, author Deepak Chopra, and cosmetics entrepreneur Bobbi Brown.
Aloha is one of the latest entrants in a crowded space for wellness and organic food, which last year hit a record $43.3 billion in sales, according to the Organic Trade Association. Despite having to face off against stiff competition in the industry, Bisanz mix of protein powders, drink mixes, snacks and teas have amassed a substantial and loyal consumer base. Aloha's founder told CNBC its customer base has grown by 95 percent, with 2/3 of trial members returning for a full monthly subscription.
However, Bisanz argued the bottom line isn't what Aloha is chasing, but is more focused on the idea of helping people live healthier, happier lives. "For us it is much more important to never sacrifice the quality of our product and not make it too expensive for most people than to have the best margins," he told CNBC in a recent interview.