When New Zealand–born venture capitalist Craig Cooper isn't rock climbing, meditating or writing for his men's health blog The New Prime, he's looking for the next great product to invest in.
As an outdoor enthusiast and co-host of CNBC's "Adventure Capitalists," he's spending much of his time these days investing in adventure sports. It's a market that reaches more than 140 million Americans and whose product sales hit over $120 billion, according to the Outdoor Industry Association.
Today, the action sport industry is innovating because of two main driving forces: GoPro and YouTube. "People are just dying for that social presence around whatever they're doing," says Cooper.
Whether capturing a skydiving jump with a GoPro or scuba diving with the waterproof Olympus Tough camera, consumers today are using technology to capture memories and then share them.