When Ryan Shearman woke up on the side of New York City's West Side Highway in 2012 half-conscious following a motorcycle crash, he waited nearly an hour for an ambulance to arrive.
"It really got me thinking, why wasn't there a product like OnStar for motorcycles?" Shearman said.
Enter Fusar, a smart helmet technology company that Shearman founded in 2013 and demoed on the premiere episode of CNBC's "Adventure Capitalists," a reality show in which entrepreneurs pitch their adventure products to investors in the great outdoors. Developed a year after his crash, Fusar's kit can clip on to any helmet.
At first sight, the product left potential investors Craig Cooper, Jeremy Bloom and Dhani Jones underwhelmed.
"Why couldn't GoPro duplicate this in a week's period of time?" Bloom asked. "You've got a small team; they've got a big team."