Nora Levinson is a mechanical engineer who lived and worked in China for about five years helping consumer brands including Jawbone, Skullcandy, and Incase design and manufacture their products. It was stressful. Really stressful. She was almost always working.
And so when Levinson watched the first generation of wearable technology come into the marketplace, all largely designed to count steps and track various fitness metrics, she didn't see what she was looking for. She wanted a product that would help her deal with her elevated levels of work-induced anxiety.
Moderating "stress was definitely a very personal need for me," says Levinson, in a conversation with CNBC. "Living and working in China before I moved back to the states, it was a 24-7, always on at the factory, and that was something that I struggled a lot with."