We all know the stereotype: Silly millennials, tethered to their phones, unable to accomplish the simplest tasks without scrolling their Instagram feeds, snapping their friends and/or tweeting inanely.
But a Nielsen report released last week shows that Americans from 18 to 34 are less obsessed with social media than some of their older peers are.
Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours 19 minutes for the younger group. More predictably, adults 50 and over spent significantly less time on the networks: an average of 4 hours 9 minutes a week.
Sean Casey, the president of Nielsen's social division, said the finding initially surprised him because "the going thought is that social is vastly owned by the younger generation."
"It's kind of synonymous," said Mr. Casey, who wrote the foreword to the report. "When you think of millennials, you think of social."
Mr. Casey, 46, said that eventually, the finding started to make more sense to him.