As an entrepreneur, the last thing you want is an unhappy customer. Unfortunately, when you work with the public, that's probably going to happen.
Instead of looking at a disgruntled client as a nuisance, however, view the situation as a chance to learn something new about your service or product — and to make someone's day.
No matter your industry, prevention is the most effective medicine. You can keep customers from becoming unhappy with your company in the first place by using these nine strategies.
1. Clearly, define your customer base
You probably already have a good idea of who your customers are, but if you haven't looked at the specific demographics of who uses your product or service, you could be neglecting the needs of a consumer base you didn't even realize you had.
2. Create a user-friendly website
Keep customers happy with a website that is easy to navigate, socially structured and includes a contact page and FAQs.
3. Take opinion polls
Every so often, an opinion poll can give you the opportunity to hear directly from the clients what they want. The best marketing analytic software in the world can't give you quite the information that a well-designed opinion poll provides.
4. Improve your feedback system
Think social and local when you design your feedback system. Give customers lots of avenues to comment on your products or services, and lots of ways to get help if they need it.
Despite your best efforts, there will come a time when you have to deal with an unhappy customer. Whether you are a startup and will talk to these customers personally or you have employees who can do the dirty work for you, communication is the key to making your clients happy once again.