OpenUp completed its analysis using the behavioral and social data of more than 900 women from November to December 2016.
Users surveyed reported shopping 10 minutes a day with a median of 10 items purchased per month. In our behavioral panel we found that the median was 11 minutes per day with 22 items purchased. (The average was 17.7 minutes and 41 purchases, but our sample had a right skew, making median a better overall measurement.)
So consumers had a strong understanding of how much time they spent online in a specific activity, but they severely underestimated what they actually purchased.
Companies like Amazon have worked hard to make shopping on their sites a frictionless experience. Apparently they have also succeeded in creating the kind of lulling effect by which gambling establishments are often characterized.
"Being online is like being in a Vegas casino," Anburajan tells CNBC. "You're in an environment that's been optimized to grab your attention and a share of your wallet."
She adds, "The internet is a virtual mall. It's been designed to get you to waste time, distract you and spend money. We talk about how we lose minutes and hours online. But we need to start thinking about how we lose money too."
See also: 7 bad money habits you should break immediately