BOOK: "The Martian," by Andy Weir.
RECOMMENDED BY: Vernon Tirey, CEO of LeaseQ.
COMPANY PROFILE: LeaseQ, founded in 2011 and based in Burlington, Massachusetts, is an equipment leasing and financing company.
WHAT THE BOOK IS ABOUT: "The Martian," published in 2011, is about Mark Watney, an astronaut stranded on Mars, and the mental and physical processes he goes through to survive and get back to his fellow space travelers.
WHY TIREY RECOMMENDS IT TO BUSINESS OWNERS: "It makes you think about who you've got in your corner, who you can depend on when things get tight — if there are changes in your industry, who's going to sit down, not get panicky and get things done."
HOW IT HAS HELPED HIM IN BUSINESS: "Our company was stuck in a small business no man's land where we had to hang on long enough to show investors that we have a powerful business model with significant potential. In "The Martian," Watney took help wherever he could find it and had his crew, NASA, and even the Chinese space program lend a hand. So I thought, 'what the heck' and followed suit by inviting employees, angel investors, and partners to lend a hand."