Some people treat LinkedIn like a billboard on a digital road—a place to post and broadcast information about themselves for a passersby. But, when you think about it, that's a little one-sided.
Ready to get more out of what you're doing? Here's the mental mind-flip I'm going to ask you to make: LinkedIn's not a billboard; it's a bulletin board!
Start thinking of it as a dynamic place where you're sharing resources, ideas — and most importantly! — yourself with the world. This means it's not enough to just write updates — you should be actively commenting and sharing others as well. Make a proactive effort to engage with what they're doing.
This also applies to connecting. Building out your base of contacts is important, but it's level one. To move up, you need to think about like-minded folks you can introduce to each other. They'll see the value your adding to their networks — and want to add more value to yours, too.
So, for every recommendation you request or follow-up message you send after a cocktail hour, think on how you can connect people you know in ways that will serve everyone involved. Balance your "me-me-me" activities with some "we-we-we!" introductions.
There's no question your power on LinkedIn lies partly in well-placed keywords and a carefully crafted profile. But content can only get you so far. To truly stretch yourself — and see even bigger results — get active in new ways.
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This article originally appeared on The Muse.