People in Florida aiming to evacuate in anticipation of Hurricane Irma took to social media to complain about steep price increases on American Airlines flights on Tuesday after fares rose from around $150 to more than $2,300 for certain routes.
JetBlue responded by capping its prices at $99 for direct flights and waiving certain fees.
The decision seemed to force other airlines to follow suit. American announced on Wednesday that it would also cap fares at $99 for coach seats, and Delta capped fares for impacted areas at $399.
While the hurricane marks special circumstances in terms of price increases for airlines such as American and Delta, mainstream carriers taking a cue from budget operations is nothing new. Thanks to low-cost airlines such as Spirit, Southwest and Frontier, the everyday cost of many popular flights has dropped nationwide, The New York Times reports.