He likes to ask what they didn't like about the product. And, "if I have a good counter to their objection(s), I will let it fly and see what happens.
"If they still respond negatively to my efforts, so be it. At some point, and that point should come quickly, you have to move on. If you have a good product, service or idea, there will be someone who will understand the value and that will want the product."
Moving on doesn't mean you're giving up. Rather, it means quite the opposite, says Cuban: "Always remember what I tell myself: 'Every no gets me closer to a yes.' You have to move on and start communicating with someone you know [who] might buy your product, rather than wasting more time with someone you already know won't buy your product."
After all, time is "the most valuable asset you have," the billionaire says. Don't waste it refusing to take 'no' for an answer.
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