Humans are a quirky lot. We like to believe we're hyper logical, but our behavior — and research — suggest otherwise.
We're heavily swayed by the people, messages, and circumstances around us — but, wait, this is actually a good thing! Understanding the peculiarities of our psychology can be advantageous.
More from The Muse:
The secret to being approachable is almost too obvious (you've probably already done it today)
This flowchart will help you figure out just how emotionally intelligent you are
The stupid easy way to be more liked in the office (that anyone can pull off)
Specifically, there are four psychological insights that you can use as a starting point to build strategic relationships and garner goodwill throughout your network.