... And they have an incredibly popular fashion blog, create viral content and get paid big bucks to travel the world and post about it.
Not a bad gig, not at all. Definitely not boring.
And that begs the questions: How did they get from where they were to where they are (let's find out), and can you do the same? (Yes.)
Elma and Amra started out by doing what entrepreneurs are always counseled to do — something they loved. In their case, almost on a whim and in their "spare time," they started blogging and posting about fashion, travel, makeup and so on. That they had a great eye and sense for what people liked didn't hurt. Within a few months, they started getting more than 100,000 visitors to their blog. Their visually striking content struck a nerve, big brands noticed and the sisters soon realized "this could be a business!"
As their blog and brand grew, so did their social media following. Back then, you could get Amra and Elma to tweet about you for $99. These days they command $20,000 per sponsored Instagram post and up.
But here's the deal: These are not just two smart and charming women who found a niche (though that is true, too), they worked hard, took calculated risks and learned their craft. Example: As their empire started to take off, the sisters went back to school to learn how to code. Sure, they could have hired someone to do this for them, but notably, they didn't.