As fans await the future of NFL football in Tinseltown, Walt Disney Co. Chairman and CEO Bob Iger has raised the stakes. Carson Holdings, the joint venture of the Oakland Raiders and San Diego Chargers, announced Wednesday that Iger will serve as its non-executive chairman. The Disney chief will work with the city of Carson on the potential construction of a new Los Angeles NFL stadium.

"I think this is a game changer," said Patrick Rishe, director of the sports business program at Washington University in St. Louis.