KEY POINTS
  • Google parent company Alphabet reports its first quarter earnings on Monday.
  • It beat analyst expectations on both the top and bottom line.

Google parent company Alphabet just reported its first quarter earnings, beating analyst expectations on both the top and bottom line. The stock initially popped 3 percent, but seesawed before, during, and after the earnings call.

Although the company saw strong sales growth, its traffic acquisition costs continued to increase as a percentage of revenue and the amount of money it spent on real estate and computing power spiked, too.