KEY POINTS
  • Morgan Stanley says Jeff Bezos "has both the will and, increasingly, the financial muscle to put to work" his vision for space company Blue Origin.
  • Bezos pours about $1 billion of his Amazon stock into Blue Origin each year and the firm estimates his e-commerce winnings are worth about $160 billion. 
  • "Investors cannot be too early in at least understanding this rapidly evolving topic," Morgan Stanley said.

Jeff Bezos is better known for building the e-commerce empire of Amazon than his entrepreneurial work at rocket-builder Blue Origin — but Morgan Stanley says that may change.

"We believe investors may want to pay far more attention to another emerging force for the advancement of efforts in Space that has both the will and, increasingly, the financial muscle to put to work. That force is Jeff Bezos," Morgan Stanley analyst Adam Jonas said in a note Thursday. "Investors may want to take notice."