A Dave & Buster's location in Irvine, California.

Check out the companies making headlines in midday trading on Friday:

Alphabet – The Google-parent's stock rose nearly 1% after UBS increased its price target, saying shares will climb more than 15% this year. The firm's optimistic outlook came a day after a day after Alphabet became the latest U.S. company to reach a market capitalization of over $1 trillion.