KEY POINTS
  • Facebook's Mark Zuckerberg and Apple's Tim Cook have been public adversaries for years on issues central to the tech industry.
  • Now, the two execs are going head-to-head in the nascent market of mixed-reality headsets.
  • On Monday, Apple introduced its Vision Pro headset, which will be significantly more expensive than Meta's Quest devices.

In this article

Mark Zuckerberg, CEO of Meta Platforms, demonstrates the Meta Quest Pro during the virtual Meta Connect event in New York on Oct. 11, 2022.

Meta founder Mark Zuckerberg and Apple CEO Tim Cook have spent the last several years sparring over internet privacy and digital advertising. But they've never competed head-to-head in a real way.

That's about to change.

In this article