KEY POINTS
  • By nearly every measure, Americans are financially strained. Yet we're bombarded by messages to "buy more and more and more," personal stylist Allison Bornstein says.
  • On the heels of her viral three-word method and wrong shoe theory, Bornstein has a radical, new idea: "Just because you have the money doesn't mean you have to spend it."
  • Heading into the holidays, here's how to avoid the temptation to overspend.
Allison Bornstein, author of "Wear It Well".

It's not often we're told to buy less, at least on social media.

More likely, we're encouraged to wear Loro Piana cashmere baseball hats and carry $300 Smythson notebooks like Gwyneth Paltrow in the name of "quiet luxury" and justify such expensive purchases using "girl math."