Joe De Sena
CNBC Make ItJoe De Sena is the founder and CEO of Spartan, the world's leading endurance sports and wellness brand. With its 10 million-plus strong community, Spartan creates transformational experiences and products to help people, companies and teams tear down boundaries and expand what they believe possible. De Sena is also the author of "Spartan Up," "Spartan Fit" and "The Spartan Way." He also hosts the Spartan Up! Podcast, which features weekly interviews with some of the world's greatest minds in business, sports and leadership.