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Success
Hooked
Hooked
The psychology behind why you spend so much money on Amazon Prime
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How Amazon Prime turned Amazon into a $1.6 trillion empire
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The psychology behind a new iPhone release—and why it's so hard to resist
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Harvard expert: The No. 1 lesson to learn from Warren Buffett's career—'you can't be really successful' without it
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I pay $1,450/mo to live on a Toronto houseboat—'the best decision I ever made': Take a look inside
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I pay $4,150 to rent my apartment above a mall in Miami: Take a look inside
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I've studied the science of happiness for 10 years—here are 10 sentences I try to use every day
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I make $160,000/mo in passive income: What I tell people who want to build successful side hustles
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From chatty employees to $5 wine: How Trader Joe's turns customers into fanatics
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Meatballs and DIY bookcases: The psychology behind Ikea's iconic success
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How Apple gets you to spend money
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Designer collections, plastic carts, and that bright red color: How Target gets you to spend money
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How Target gets you to spend money
Hooked
From chatty employees to $5 wine: How Trader Joe's turns customers into fanatics
Hooked
Meatballs and DIY bookcases: The psychology behind Ikea's iconic success
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How Ikea used Billy bookcases and Swedish meatballs to bring in billions
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How Costco uses $5 rotisserie chickens and free samples to turn customers into fanatics
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How Costco's $1.50 hot dogs and free samples helped rake in billions