Sports Business Auto Racing

  • Nascar CEO: Attracting Diverse Demographic

    Mad Money host Jim Cramer speaks to NASCAR Chairman and CEO Brian France about the U.S. economy, higher ratings and the shift in Nascar's demographic.

  • Electric Car Breaks Record; Exceeds 200 MPH

    "It really shifts people's perception of what an electric car can do," said Lord Drayson, CEO of Drayson Racing Technologies, on how new technology is changing the auto industry.

  • NASCAR's Gordon Unveils New Car

    The champion driver Jeff Gordon shows off his newly designed Axalta-coated race car at CNBC headquarters.(And he reveals where he is investing in real estate.)

  • 2013 Indianapolis 500 Winner

    Tony Kanaan, 2013 Indianapolis 500 Winner, discusses how he got into auto racing, what the adrenaline rush feels like and his next steps.

  • The Business Behind the Indy 500

    Discussing the economic impact of the Indy 500, and competition with NASCAR, with Hulman & Company CEO Mark Miles.

  • Race Car Driver Danica's Big Weekend

    The Indy 500 runs on Sunday, and then there is the Coca-Cola 600 at the Charlotte Motor Speedway, where Nascar driver Danica Patrick will be racing. Patrick discusses how she prepares for a long race.

  • The three-generation Honda Formula One cars, (front to rear)1965 Honda RA272, 1988 McLaren Honda MP4/4 and 2006 Honda RA106.

    Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.

  • The three-generation Honda Formula One cars, (front to rear)1965 Honda RA272, 1988 McLaren Honda MP4/4 and 2006 Honda RA106.

    CNBC's Tokyo bureau chief Kaori Enjoji delivers the latest on Honda's decision to renew its partnership with racing giant McLaren and re-enter the world of Formula One.

  • With the average price of collectible Ferraris up more than 70 percent, this weekend's auction of vintage GT and GTOs is drawing attention.

  • A Maserati Gran Turismo automobile, produced by Fiat SpA, sits on display during the second press day of the Geneva International Motor Show in Geneva, Switzerland, on Wednesday, March 7, 2012.

    Italian carmaker Fiat. is investing 1.2 billion euros in luxury brand Maserati, hoping technology and dealerships from its tie-up with Chrysler will help it to take on German rivals BMW and Porsche.

  • Ferrari's Fastest-Ever F12 Nabs $1.1 Million for Storm Victims

    A Ferrari F12 Berlinetta sold for $1.125 million over the weekend, with the proceeds going to Hurricane Sandy charity.

  • Dale Earnhardt Jr.

    In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does. It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.

  • desk_chalkboard_200.jpg

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Willis "Wink" Hartman

    Willis "Wink" Hartman, a millionaire Kansas oilman and serial philanthropist, helped turn an Indy racing team around.

  • Nascar

    On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.

  • Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Lola racecar

    The open-cockpit Lola SP/300R, capable of a top speed of 180 miles per hour, is specifically designed for the nonprofessional road racer — one who has $125,000 to spend on weekend fun.

  • Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Nascar

    With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.