"The Profit" host Marcus Lemonis announces his show will will act as the official sponsor of Nascar's Sprint Cup series in Phoenix. Nascar chief marketing officer Steve Phelps, and Phoenix International Raceway president Bryan Sperber, discuss.
Some of these seats provide a view you've never seen before. Others enable you to see and be seen with movers and shakers of Wall Street, Hollywood and sports.
Racing star Danica Patrick talked with CNBC about her sport's dependency on the economy and her new sponsorship deal.
Yehuda Shmidman, Sequential Brands Group CEO, and Danica Patrick, NASCAR race car driver, discuss branding and the big business of auto racing.
Eric Boullier, Team Principle of the Lotus F1 Team discusses future plans for the Lotus team.
Lesa France Kennedy, International Speedway CEO, discusses the $400 million makeover of Daytona International Speedway, where the goal is to make it a year round destination.
The "Squawk Box" crew and CNBC's Robert Frank look under the hood and get behind the wheel of the world's fastest and most expensive sports car.
CNBC's Robert Frank and John Hill, Bugatti sales director, take a look at the world's fastest and most expensive car; the Bugatti Veyron 16.4 Grand Sport Vitesse, which comes with a price tag of $2.5 million and a top speed of 253 MPH.
The Bugatti Veyron 16.4 Grand Sport Vitesse is the world's fastest open-top sports car, reports CNBC's Robert Frank from behind the wheel of the luxury automobile.
Mad Money host Jim Cramer speaks to NASCAR Chairman and CEO Brian France about the U.S. economy, higher ratings and the shift in Nascar's demographic.
"It really shifts people's perception of what an electric car can do," said Lord Drayson, CEO of Drayson Racing Technologies, on how new technology is changing the auto industry.
The champion driver Jeff Gordon shows off his newly designed Axalta-coated race car at CNBC headquarters.(And he reveals where he is investing in real estate.)
Tony Kanaan, 2013 Indianapolis 500 Winner, discusses how he got into auto racing, what the adrenaline rush feels like and his next steps.
Discussing the economic impact of the Indy 500, and competition with NASCAR, with Hulman & Company CEO Mark Miles.
The Indy 500 runs on Sunday, and then there is the Coca-Cola 600 at the Charlotte Motor Speedway, where Nascar driver Danica Patrick will be racing. Patrick discusses how she prepares for a long race.
Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.
CNBC's Tokyo bureau chief Kaori Enjoji delivers the latest on Honda's decision to renew its partnership with racing giant McLaren and re-enter the world of Formula One.
With the average price of collectible Ferraris up more than 70 percent, this weekend's auction of vintage GT and GTOs is drawing attention.
Italian carmaker Fiat. is investing 1.2 billion euros in luxury brand Maserati, hoping technology and dealerships from its tie-up with Chrysler will help it to take on German rivals BMW and Porsche.
A Ferrari F12 Berlinetta sold for $1.125 million over the weekend, with the proceeds going to Hurricane Sandy charity.