Corporate Perception Indicator


  • Money in suit pocket

    In a world riven by differences, there's still plenty of common ground when it comes to public attitudes about major institutions.

  • Do Consumers Care? Part 1

    Global consumers have a historically troubled relationship with the banking and financial industries. Barclays CEO Antony Jenkins, Commerce Secretary Penny Pritzker and Blackstone President and COO Tony James on the relationship between customers and business. Featuring data from the CNBC-Burson Marsteller Corporate Perception Indicator, this breakout session at the Clinton Global Initiative used Microsoft Bing Pulse real-time polling to gauge the opinions of CGI attendees.

  • Do Consumers Care? Part 2

    How does changing consumer awareness about the environment and corporation's responsibility impact the bottom lines of major consumer brands? Monsanto CEO Hugh Grant, Hershey CEO John Bilbrey and Apple Vice President of Environment Initiatives Lisa Jackson weigh in on communicating their initiatives to paying customers. Featuring data from the CNBC-Burson Marsteller Corporate Perception Indicator, this breakout session at the Clinton Global Initiative used Microsoft Bing Pulse real-time polling to gauge the opinions of CGI attendees, and airs as part of a special On the Money, Sunday September 28th on CNBC.

  • German and US flags

    A series of damning espionage revelations and other developments has seriously damaged the way a traditional ally thinks about U.S. firms.

  • Becky Quick hosts a session with former President Bill Clinton at the CGI 2014 annual meeting in New York.

    Becky Quick at CGI discusses "Do consumers care?" with Pres. Clinton and execs from Barclays, Blackstone, Apple, Monsanto.

  • Business hanging folder labled Taxes

    Are corporations paying their fair share of taxes? That depends on where you live—and whom you talk to.

  • Power, Profit and Perception

    CNBC and Burson-Marsteller surveyed more than 25,000 people in 25 global markets--from the general public and the executive suite -- about how they perceive corporations. What are the results?

  • Who's Really in Charge - Business or Government?

    What you think about corporate influence depends on where you live. In developed economies 45 percent of the public believe corporations have too much influence over government, versus about 30 percent in emerging markets.

  • Paying a Fair Share

    Around the globe, both the public and business leaders believe that corporations take advantage of tax loopholes, including more than half of those leading corporations.

  • Business corporations

    The Corporate Perception Indicator is a survey of the population and biz execs from 25 markets, conducted for CNBC and Burson-Marsteller.

  • Industries with best days ahead: Survey

    A survey by CNBC and Burson-Marsteller asked participants which industries have the best days ahead. A look at the results, with the FMHR traders.

  • Small town USA

    Few small businesses think now is the time to expand, and hiring is essentially flat. But wait—there may be a silver lining.

  • Millennials & made in USA

    A survey by CNBC and Burson-Marsteller asked participants whether domestically made products are important to them, with CNBC's Becky Quick.

  • A "Made in USA" brand label requires certification

    Young Americans are less likely to spend extra to purchase "Made in USA" products than their older countrymen, but some hope to change that.

  • Global Perception on CEO Pay

    Forty percent of the general population in developed economies perceive compensation as CEOs' most powerful motivator, that's above shareholders, customers and employees. What do global consumers think about the salaries of the the people in the corner office?

  • What comes to mind when you think of 'corporations?'

    CNBC and Burson-Marsteller partnered together with research firm Penn Schoen Berland to survey more than 25,000 people around the world on the role of corporations.

  • Don Baer, Burson-Marsteller Worldwide CEO, shares the results of a recent study that shows how Americans feel about the role of business and government, taxes, and the importance of job creation.

  • Big, bad business: Survey

    Former U.S. Congressman Barney Frank, and Douglas Holtz-Eakin, American Action Forum president, discuss the challenges facing corporate America.

  • Chinese citizens are much more likely than Americans to believe that their government sides with them over corporations.

  • How Asia views business corporations

    CNBC has partnered Burson-Marsteller to survey 25,000 individuals globally on the role and responsibility of corporations. U.S. anchor Becky Quick joins Asia Squawk Box for a discussion.

Latest Special Reports

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  • Participants at a hacking conference.

    A series of high-profile cyberattacks has created huge economic opportunity as businesses look to fend off future attacks.