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  • Super Bowl tix hit $8,000, buy now: TiqIQ CEO  Thursday, 29 Jan 2015 | 11:25 AM ET

    Jesse Lawrence, CEO, TiqIQ, discusses ticket prices for the Super Bowl and why it's so expensive this year. There's lots of demand for a minimal supply, he says.

  • Pepsi's paw prints on Super Bowl  Thursday, 29 Jan 2015 | 10:45 AM ET

    Simon Lowden, CMO, Pepsi Beverages North America, and Ram Krishnan, CMO, Frito-Lay North America, discuss their company's role in the Super Bowl, in particular the halftime show, which could draw as many as 110 million viewers.

  • Super Bowl super binge  Thursday, 29 Jan 2015 | 8:57 AM ET

    CNBC's Jane Wells checks out what football fans will be eating and what they're spending on Super Bowl Sunday.

  • Puppies on demand by Uber  Thursday, 29 Jan 2015 | 4:18 AM ET

    Leading up to the Super Bowl (and Puppy Bowl), on Wednesday, Uber teamed up with Animal Planet and 10 local humane societies to bring puppies to offices for play dates. CNBC tried it out.

  • Can Seahawks deflate the Pats?  Wednesday, 28 Jan 2015 | 4:56 PM ET

    Seattle Seahawks president Peter Mcloughlin tells NBC Sports' Dave Briggs business is booming and the team has the best fans in the NFL.

  • The US manufacturer that keeps the NFL flying Wednesday, 28 Jan 2015 | 1:36 PM ET
    An employee laces up a football at a Wilson football factory.

    Creating 700,000 footballs per year, Wilson controls about 70 percent of the market, with the NFL being its longest and most lucrative partner.

  • MLBAM big hit for baseball  Wednesday, 28 Jan 2015 | 8:47 AM ET

    Terence McGuirk, Atlanta Braves chairman & CEO, discusses plans to shorten the game and increase digital service to fans.

  • Wisconsin gov proposes bond plan for new NBA arena Tuesday, 27 Jan 2015 | 7:31 PM ET
    Wisconsin Gov. Scott Walker

    Wisconsin Gov. Scott Walker proposed a plan that would help fund a new arena for the NBA's Milwaukee Bucks.

  • What players get paid for winning the Super Bowl Tuesday, 27 Jan 2015 | 1:27 PM ET
    Fans walk outside University of Phoenix Stadium on January 25, 2015 in Glendale, Arizona.

    NFL players who make it into the postseason are rewarded for their success and hard work with bonus checks.

  • Super Bowl: How to get there, and how to get in Tuesday, 27 Jan 2015 | 12:59 PM ET
    Zach Miller #86 of the Seattle Seahawks pulls down a catch in front of Brandon Spikes #55 of the New England Patriots during a game at CenturyLink Field in Seattle, Washington.

    Fans still thinking about going to Sunday's Super Bowl XLIX will need to factor in game tickets, airfare and lodging logistics.

  • Super Bowl ticket asking prices are off the charts Monday, 26 Jan 2015 | 2:18 PM ET
    Fans walk outside University of Phoenix Stadium on January 25, 2015 in Phoenix.

    Tickets for Super Bowl XLIX are being offered for more than twice the price as this time last year, according to resellers.

  • Which is better: Massachusetts or Washington? Monday, 26 Jan 2015 | 11:59 AM ET

    Massachusetts vs. Washington, home states of the two Super Bowl teams. Which state has the better economy and quality of life?

  • Ante up: This year's weirdest Super Bowl bets Friday, 23 Jan 2015 | 1:47 PM ET

    Bettors will be trying to cash in on hundreds of weird bets tied to the Super Bowl. Did someone mention a Punxsutawney Phil?

  • Super Bowl host city still reeling over sports deals Monday, 26 Jan 2015 | 7:51 AM ET

    Glendale is suffering deep financial issues over its troubled effort to become a sports destination.

  • Remember these? One-hit wonder Super Bowl ads Friday, 23 Jan 2015 | 3:09 PM ET
    The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

    Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.

  • Does lower gas = more wings? BWLD CEO responds  Monday, 26 Jan 2015 | 2:54 PM ET

    Sally Smith, President and CEO, Buffalo Wild Wings, discusses whether consumers are buying more wings with their extra cash and whether the Super Bowl will significantly impact sales.

  • Deflategate heats up ahead of Super Bowl  Monday, 26 Jan 2015 | 7:53 AM ET

    Dave Briggs, NBC Sports, discusses the controversy over allegations the New England Patriots used deflated footballs in its win over the Indianapolis Colts.

  • Ex-NFL Pro-Bowl quarterback: Deflategate overblown Sunday, 25 Jan 2015 | 5:06 PM ET
    Daunte Culpepper #11 of the Detroit Lions passes during the game against the Chicago Bears on January 3, 2010 at Ford Field in Detroit, Michigan.

    Daunte Culpepper, the former Viking standout QB, spent a lot more time worrying about Xs and Os than he did PSI.

  • This industry is up 74 percent from last year Friday, 23 Jan 2015 | 12:11 PM ET
    Chris Paul of the Los Angeles Clippers

    The NBA has seen an estimated jump of 74 percent in team valuations over last year. Here's why.

  • NASCAR's $146 million man Friday, 23 Jan 2015 | 3:37 PM ET
    Jeff Gordon speaks to the media during a press conference after a practice for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway in Avondale, Ariz., Nov. 7, 2014.

    Jeff Gordon has earned $146 million in his career on the track in NASCAR races. 2015 will be his final season.

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