Four Seasons has a new weapon in the luxury travel wars: its own Boeing 757.
The Toronto-based luxury resort company said Wednesday that it's launching the first Four Seasons-branded private jet. The plane will come with many of the amenities of a Four Seasons suite—from puffy duvets and chef-prepared meals—and will ferry passengers to Four Seasons resorts around the world on tours that cost more $100,000 per person.
"Taking our legendary service to the skies is a natural extension of what we've been doing in our hotels for more than 50 years," said Susan Helstab, executive vice president for marketing. "It will be relaxed and elegant and comfortable and come with all of the Four Seasons' service and the ability for the individual to tailor the experience to whatever their desires."