GO
Loading...

We are not an 'Internet of things' company: Nest CEO

Source: Recode

Despite being considered the poster child for the 'Internet of things' movement, the smart thermostat company Nest wants nothing to do with the term.

"I hate that term," said CEO Tony Fadell at the tech-centric Code Conference on Wednesday.

Nest, which also makes smart fire detectors, is widely considered by those in the tech industry as a leader in the space of connected devices. But Fadell said he avoids describing his company with the that phrase because Nest is built for the masses, not just techies, he said. (The company was bought by Google earlier this year.)

"The 'Internet of things' is a term of for this audience," Fadell said referring to the tech-heavy attendee list.

Read MoreI do all my work on my phone, said Salesforce.com CEO

"It's not a term for consumers. People don't buy 'things'...they buy an application or they buy a product for a certain, specific purpose."

"We are not an 'Internet of things' company...we make a thermostat, we make a smoke detector and are designing other things. Those are the things that I'd like to talk about."

Read MoreRe/code: Focus on the problem, says Fadell

Disclosure: NBCNews group is a minority stakeholder in Re/code and has a content sharing partnership with it.

Technology

Latest Special Reports

  • The day you stop working will be here before you know it, making preparation now key to enjoying your golden years.

  • Alibaba Group headquarters in Hangzhou, China

    In-depth coverage on Alibaba's IPO, including roadshow coverage, expert analysis, and Alibaba's stock price.

  • Exploring smart growth strategies and industries, and the companies moving them forward.