NFL general managers, coaches and team owners are close to making final roster cuts for the season opener on Sept. 4.
They're looking at injured players, deciding whether rookies were worth the high draft pick or if a free agent signing was a good idea.
While the locker room chatter is happening in the pros, it's also taking place among the millions playing fantasy football—part of an industry that's worth billions and growing in popularity.
"Fantasy sports are big because people love playing it," said Paul Charchian, president of the Fantasy Sports Trade Association.
"Eighty percent of fantasy players tell us they expect to be playing in a decade, and half say they will play until they die," he added.
Scott Minto, professor of sports business at San Diego State University and a fantasy football player, likened it to March Madness—where participants pick who they think will win the NCAA college basketball title.
"Those that wouldn't normally care about who wins the NCAA title have an interest when they take part in the bracket pools," he said.
"It's the same way with fantasy football," Minto explained.