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'Madden' scores touchdown ... with viral video

A still image from the "Madden NFL 15: Madden Season" video, by Electronic Arts
Source: Electronic Arts | YouTube

Electronic Arts' latest version of its hit "Madden" football video game launches Tuesday, and it's breaking records, not for gameplay, but for views of its promotional video.

A three and a half minute spot starring comedian Kevin Hart, actor Dave Franco, and a couple of NFL stars, has been viewed over 21 million times on Facebook and YouTube since it was released a week ago Friday.